Social Media As A Career

Daniel Cardenas and Adam Quintero

With the rise of influencers on YouTube, Twitch, and the new social media platform TikTok, people are starting to accept these kinds of social media roles as jobs. With influencers gaining more recognition on the social web, fanbases are beginning to rise. Social media platforms are growing successful overtime with followers’ views and likes. The popularity of an influencer permits them to have a say in topics they may or may not have knowledge on. There is creative freedom in the vast world of social media and it appeals to many people as something fun to do. Around the world people are competing to rise to the top as influencers are gaining more popularity on various social media bases. Job opportunities have lessened as technology become more prominent in today’s age, and the idea of working on social media platforms as a new career path has increased. Becoming an influencer is not as easy as it sounds. Entering the world of social media as a career has its challenges due to how much competition there is. On Social Media, there are various ways besides views and clicks to make money. Influencers can sell merchandise related to their content, they can gain sponsorships or partnerships, and they can receive donations from their fans.

When looking at social media as a career, some factors to think about are your experience, your location, working for agencies, and what role you’d have with other companies. It’s important to build a good market for yourself and attract as many people as you can.

People who have influence hold the power to change the way others perceive things in our world. For example, Elon Musk is the CEO of Tesla, SpaceX, and he has over 53 million followers on Twitter. He is known for often tweeting about cryptocurrency, which is a way of payment that can be used to buy online goods or buy other online currencies. Cryptocurrencies can be sold and converted to money, varying as the value of the currency rises and falls. With these payments people can buy or invest into a company’s percentage earnings. The price of the stock rises or falls depending on supply or demand. Supply is the quantity of a particular good a business is willing and able to provide to the market. Demand is the different quantities of goods that consumers are willing and able to buy at various prices. One of the biggest reasons why prices change is because of social media. A simple statement said by any influencer can make a big chance on peoples personal views or actions. In 2019, Elon Musk tweeted that Tesla would accept car payments in Bitcoin. This influenced the market by reeling in new investors because Elon’s announcement made everyone ecstatic. Everyone loved the idea Elon was tweeting about and rushed to buy themselves some new currencies.

We asked two John W. North students what they thought and here’s what they had to say; We interviewed juniors Benjamin Michel and Bryan Romero, with the first question being, “Do you believe social media can be used as a reliable source of income?” Michel’s response was “It depends on what you’re doing on social media, some people might influence other people, some people do nails, some sell shoes, but it just depends on what you’re doing.” and Romero’s response was “Yeah, you have to find the specific thing you want to do and be committed, and not fall under pressure.” The second question asked was “Do you think in today’s society it’s too easy to make money off of social platforms?” Michel’s responded with “It might be too easy but you have other competition, like other people doing the same thing that you’re doing, so you [have to] be on top of your game.” Bryan’s response was “Yeah, some people do cooking, beauty, or other stuff like that, but you can’t really just create content, you have to put in the effort.” Overall, social media could be a great way to make money, as you can post whatever you want to, when you want to, and how you want to. This freedom to do what you enjoy while also making money can be considered a dream to many.